As part of a branding class, I developed a new identity system and brand strategy for Cinema Nova. This project required the creation of a suite of brand assets, including logo, typography, colour palette, and more, and a number of potential applications for the identity. This work was put all together into a book of brand guidelines explaining the reasoning behind each visual decision. 

The project required careful consideration of what the story and history of Cinema Nova is, and how their values can be reflected through a visual system. I developed an identity that is magical, bold and colourful.


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